Kraian Ventures Becomes Grai Group and Expands Corporate Business Offerings

Kraian Ventures becomes Grai Group.

KRAIAN VENTURES gets a cool new name and a brand new visual identity.

Kraian Ventures is, starting September 1st, Grai Group.

This rebranding is something we had been working on for months. We wanted to upgrade the brand’s name because growth comes with this kind of actions also.  

Grai is new. But the people involved are not.

The same Kraian team, and even new people joined the vision. And together we are using our expertise and know how to help the existing company customers and new ventures grow beyond borders.

Everyone here is an expert in their field, and that promise of quality has already been delivered upon for clients like Macon, Xella, Blugento, Upriserz, Blitz Imobiliare or Telenav.

You can get in touch via our digital business card, here.

Rebranding Kraian and prepare it for the evolution that, hopefully, is going to come in the next months, is a strategic move, part of a series of actions meant to establish the new brand and streamlined operations for building and scaling new ventures.

The new name, GRAI, means “voice” in Romanian. And for sure this is what we plan on doing - to give voice to businesses, ideas, startups and great companies that are ready to develop the Eastern European Business environment in a way that is more and different than what has been done up until now.

What Is Grai Group?

An agency that fosters innovation and growth. In their own words; “We are uniquely placed to create new successful ventures and enable European businesses to understand their needs and position so that they get business growth through digital channels.”


But what does that mean more specifically?


Grai Group has 4 departments focused on distinct activities.


Grai Ventures is where they build businesses from scratch. Startup ideas are brewed and turned into real-life agents active in the market. This is achieved through Venture Development,

Corporate Innovation Strategy, Innovation Programs, Corporate Acceleration Programs, Startup Deal Sourcing, Corporate Startup Engagement, Startup Ecosystem Analysis and Startup Due Diligence.


Grai Media is like a modern typewriter of the group, increasing reach through modern media channels. This department focuses on Content Strategy, Copywriting, Graphic Design, Podcast Production, Video Production, Search Engine Optimization, Thought Leadership Personal Branding and New Media Brand Development.


Grai Digital focuses on expanding the online presence and digital marketing efforts of Grai’s clients, through Growth Hacking, Customer Journey Analysis, Customer Acquisition Funnels, Marketing Funnel Automation, Paid Advertising Strategy, Paid Advertising Management, Conversion Rate Optimization and Referral and Loyalty Campaigns.


Grai Consultancy is the department that will help your business scale and tap into new opportunities, through EU Funding Consultancy, Fundraising Consultancy, Research Technology Transfer, Digital Transformation, Startup Coaching and Legal Consultancy.


We are Grai Group starting today. And we are ready to become your partner.

Let’s meet! www.graigroup.com.

Posted on

September 1, 2020

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